“Blogger Outreach Program Service Summary”
LINK BUILDING
- Reverse Image Search – The reverse image search link building strategy is better suited to blogs that have already established a decent presence on the web. It will also yield better results for blogs that utilize a lot of linkable graphics: infographics, graphs, charts, statistics, etc.
- Infographic Outreach – You can use infographics to earn backlinks by publishing the infographic on your own blog and then reaching out to blogs that have covered a similar topic but didn’t include a graphic in their post.
- Unlinked Mentions – It is very straightforward: you find websites that have already mentioned you but didn’t attach a link to your brand name. Then, you will be reaching out to them and asking to turn that mention into a backlink, offering some value from your side as well (social share, free subscription to your tool, etc.).
- Guest Posting – Guest posting is one of the most common link building strategies that can help you get multiple high-quality backlinks from a single guest post. The process is very simple: you find blogs that accept guest posts and write articles for them.
CONTENT PROMOTION
- Resource Page Links – The goal of the resource page strategy is to get placements in websites listing top resources in your niche. For example, we can pitch our link-building glossary to be included in websites listing link building resources
- Blog Post Mentions – First, you’re going to need to write a blog post, and mention someone else’s content in it. Then you will be reaching out to those people and telling them that you’ve included them in the post. You can prompt them to share the post on their socials or give you a link in return, but you don’t really have to. It would be beneficial to them anyway, because any traffic to your page with their link in it translates into a portion of indirect traffic for them.
- Broken Link Building – It is the process of finding dead pages that have links pointing to them, and reaching out to the owners of the sites linking to the dead page. Then you ask them to replace the broken link with a backlink to an article of yours, which fills the same topic. Of course, you should always have some extra incentive, like a social share, a free subscription to your tool, etc.
- Skyscraper Technique – The goal of the skyscraper technique is to get contextual backlinks from articles linking to competing pages ranking for your target keyword. For example, we have published a blog post on content distribution and would like to find websites that are currently linking to content distribution guides of our competitors.
- Link Insertion Strategy – Note: this strategy works particularly well if you already have some linkable content published. The process behind it is very simple: you will be looking for non-competing articles that mention your content’s target keyword (or a similar keyword) but that are centered around a different topic.
BLOGGER OUTREACH
- Content Syndication – The goal of the content syndication strategy is to publish copies of your articles on third-party websites and gain exposure to their audience. For example, we would like to publish our content syndication guide on websites that are open to re-publishing external content.
- Product Alternatives – The goal of the product alternatives strategy is to get mentioned on blog posts listing alternatives to your competitors’ offerings. As an example, to get exposure for Socmednow, we will be reaching out to sites that have listed alternatives for another product in our industry, Ahrefs.
- Competitor Mentions – The competitor mentions strategy is a very good way to gain some links and divert some attention from your competitors to your brand. This strategy works better for SaaS websites since to snatch a backlink from a competitor, you need a really good incentive for the blogger linking to them.
- Product Review – The goal of the product review strategy is to get your product/service reviewed on websites that have recently reviewed your competitors. As an example, to find relevant bloggers who can write a review for Socmednow, we will be reaching out to sites that have already written a review for another product in our industry, Ahrefs.
- Affiliate Recruitment – Affiliate marketing is a very good way to spread the word about your business, earn some links, and boost your traffic and sales along the way. We’re going to be looking at affiliate blogs in particular. There is a more effective way to find potential affiliates than pitching random bloggers hoping that they would be willing to become your affiliate.
- Listicle Strategy – In this strategy, you will be finding listicles that are relevant to your niche and reaching out to the people behind them, asking to add your business/article to the list. As an example, to gain more exposure for Socmednow, we will be finding blog posts listing affiliate recruitment tools, asking them to include us and join our affiliate program.
Digital PR
- Press Inquiries – Press Inquiries are a great way for you, as the source, to earn free backlinks, get some brand awareness, and build topical authority within a specific niche by simply sharing your experience as written content.
- Journalist Outreach – Getting yourself featured on press outlets is one of the best ways to brand yourself and grow your company’s influence. One great way to spark up a collaboration with a journalist is to pinpoint a typo in their article. No professional wants these, so they’re very likely to at least notice your email.
- Podcast Outreach – Podcasts are a great tool to engage with your audience in a very engaging and human way. Other people’s podcasts are even better for putting yourself and your business in front of new audiences. Getting featured as a guest on someone else’s podcast gives you a much greater opportunity to present yourself than most other collaboration types.
